We believe Ilkley Moor is the jewel in our region’s crown and must be preserved in a way beneficial to wildlife, education, its users and the local economy. It is a unique environment for taking leisure among nature which provides investment for the region.
Our vision seeks a public resource that promotes biodiversity and teaches younger generations the importance of nature conservation. An asset which helps grow the local economy. A healthy ecosystem which is able to meet the challenges climate change is placing on the region, including by mitigating the flood risk which threatens businesses and livelihoods.
Our mission is to end grouse shooting on Ilkley Moor, to free the way for the public space to be managed in a way where its full potential can be reached. Through solid research, pro-active educational initiatives, investigations and legal advocacy. By educating the public and policy-makers about wildlife and the environment, we motivate them to support upland conservation.